Social Media Monitoring

June 5, 2013
social media monitoring

So you’ve set up your social media accounts, you’ve got them optimized, you’re starting to develop relationships with people online, you’re checking your metrics and making adjustments where necessary. Have you set up your monitoring tools? Social media monitoring is an automated search process that scours the internet for mentions of words, phrases or symbols [...]

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Social Media Policy

May 15, 2013
man with pen

If you are the only person using social media on behalf of your business, you might not need a social media policy, but if you have employees, consultants or volunteers who are posting on your behalf, you’re strongly advised to have a number of Standard Operating Procedures (SOPs) in place. I’m not a Human Resource [...]

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Rock Your Video Content!

May 9, 2013
video

Coming up with original content that keeps audiences interested and taking action is perhaps the most intimidating aspect of maintaining a social media presence. We know we have to post at least daily – sometimes multiple times a day – but with everything else we have to do to run our businesses, we often stumble [...]

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Use LinkedIn’s “Share Profile” to Create Buzz

April 25, 2013
LinkedIn logo

You’ve accepted LinkedIn connections, now it’s time to think strategically about how you can be of value to those connections. Perhaps you can introduce a connection of yours to another connection in need of his skillset? Or, perhaps your favourite speaker is in town and you’d like to recommend her to segments of your network [...]

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I Don’t Get Twitter!

April 16, 2013
thumbs up for Twitter

If you’ve heard yourself saying this phrase, you’re not alone. Of the top four social media platforms, this one causes the most frustration. Some relate Twitter’s perplexity to the rapid and constant influx of new tweets; others can’t get past the jargon; still others deplore its reputation for foolish content. There are any number of [...]

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How Your Personal Photo Builds Trust

April 11, 2013
Cara Lynn Garvock

I continuously grow my LinkedIn network so I see a lot of profiles in the run of a day. And I bet you do too. I’m always surprised by the number of people who are using their logo (save this for your Company profile) or even worse, no photo at all. Of course this is [...]

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Do You Welcome Everyone?

April 2, 2013
open sign

Ava Diamond’s newsletter arrived in my inbox last week with this little jewel that she’s allowed me to share with you. If you’d like to follow her, check out the links at the bottom: My gym has a coffee shop in it. It’s a separate business with its own entrance, but it resides within the [...]

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Facebook Relaxes Cover Page Rules

March 27, 2013
Thumbnail image for Facebook Relaxes Cover Page Rules

Up until a few days ago, Facebook had fairly strict rules governing what we could and could not include in the Cover Photo of our business Page.

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Does Facebook Own My Photos?

March 20, 2013
kid and fish

This is a common question – one I hear at least monthly. It strikes fear into the hearts of privacy advocates (who aren’t on Facebook in great numbers anyway) and others who make their living from their Intellectual Property. I’m no IP lawyer, so if your livelihood is hanging in the balance, please consult one [...]

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How to Customize Your Website Title on LinkedIn

March 6, 2013
LinkedIn

When others connect with you on LinkedIn, they’ll often take time to get to know you by reading your profile summary and scan your employment history. Sometimes they’ll even want to click over to your websites, which they’ll look for under Contact Info: Be sure you aren’t using the ubiquitous “Company Website” or “Personal Website” [...]

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