by Cara Lynn Garvock on September 19, 2012
You know you have to communicate regularly with your audience in order to stay top of mind, build relationships, and demonstrate your expertise. The next question is: How will you deliver your content? Start with the medium that comes naturally. If you’re a writer, most of your content will be the written word. You could [...]
by Cara Lynn Garvock on September 13, 2012
What you write on Facebook, your blog, Twitter, or any other social media platform will greatly depend on who your readers are. If you’ve built your mailing list manually (maybe they are all past clients, or many of them have attended your in-person events), or your online communities have grown slowly over time, then you’ll [...]
by Cara Lynn Garvock on June 28, 2012
Depending on your blogging schedule, it can be quite a challenge to come up with valuable, relevant content on a regular basis. Consider crafting your content around buying triggers. A buying trigger is any event or change in the lives of your clients and potential clients that makes them feel vulnerable or deficient in some [...]
by Cara Lynn Garvock on June 21, 2012
You’ve probably heard it before. To keep your readers engaged with your content you have to have it going on in a number of areas. Your articles have to be anticipated, relevant, frequent, and personal. Some would add timely and lengthy. Of all of these, relevant is the most critical, since without that, none of [...]
by Cara Lynn Garvock on March 22, 2012
I can hear many of you groaning right now, with the thought of putting yourself on video, but hear me out. This is a medium that is engaging, creative, compelling and very sharable. Not only is it popular and accessible thanks to platforms like Vimeo and YouTube, but it’s the medium of choice for certain [...]
by Cara Lynn Garvock on February 23, 2012
According to Merriam-Webster, ‘curator’ comes from the Latin, curare, to care; ‘one who has the care and superintendence of something, especially one in charge of a museum, zoo or other place of exhibit’. Just as an art gallery curator doesn’t herself produce all the artwork on view, so too could you deliver valuable, timely information [...]
by Cara Lynn Garvock on February 9, 2012
In order to keep a customer or client for a lifetime, a business has to stay relevant and continuously provide value to its audience. If you’re like me – a small business owner engaging with prospects and clients online – the content we put out there on our blog, our Twitter feed, ezine or Facebook [...]
by Cara Lynn Garvock on August 4, 2011
In the world of internet marketing and social media, “build it and they will come” is the worst motto ever. If all you do is build it, no one will come. No one. Not even your Mom. Not to your website, not to your Facebook Page, not to your blog. You literally have to invite [...]
by Cara Lynn Garvock on June 10, 2011
Sometimes it’s a little harder to sell a service than a product. You can’t touch it, measure it, or define it the way you can a product. The outcome doesn’t fit in a tidy box, it’s amorphous, and its success often depends on a number of variables. This is where your copywriting is critical. Make [...]
by Cara Lynn Garvock on June 2, 2011
There are a number of reasons why you’d want to use social media in your business: to facilitate internal communications, improve customer service, extend recruitment, and enhance marketing are just a few examples. Different objectives dictate a different set of tactics and content. If your team uses Twitter as a marketing tool your content strategy [...]
