by Cara Lynn Garvock on June 10, 2011
Sometimes it’s a little harder to sell a service than a product. You can’t touch it, measure it, or define it the way you can a product. The outcome doesn’t fit in a tidy box, it’s amorphous, and its success often depends on a number of variables. This is where your copywriting is critical. Make [...]
by Cara Lynn Garvock on June 2, 2011
There are a number of reasons why you’d want to use social media in your business: to facilitate internal communications, improve customer service, extend recruitment, and enhance marketing are just a few examples. Different objectives dictate a different set of tactics and content. If your team uses Twitter as a marketing tool your content strategy [...]
by Cara Lynn Garvock on May 5, 2011
Everyone likes a good pun or a rich metaphor, but when it comes to your email subject lines and your website titles and headings, clarity is your priority. From your readers’ point of view, your headline is an overview of your content. You have only a split second to convey its value, and being too [...]
by Cara Lynn Garvock on April 29, 2011
Is your website underperforming? Take a good hard look at your copywriting. It could be that you’re focusing on your business or your product, and not so much on your reader. It’s a pretty common mistake for businesses to lay out all the bells and whistles of their service or product on their home page. [...]
