by Cara Lynn Garvock on April 25, 2013
You’ve accepted LinkedIn connections, now it’s time to think strategically about how you can be of value to those connections. Perhaps you can introduce a connection of yours to another connection in need of his skillset? Or, perhaps your favourite speaker is in town and you’d like to recommend her to segments of your network [...]
by Cara Lynn Garvock on April 11, 2013
I continuously grow my LinkedIn network so I see a lot of profiles in the run of a day. And I bet you do too. I’m always surprised by the number of people who are using their logo (save this for your Company profile) or even worse, no photo at all. Of course this is [...]
by Cara Lynn Garvock on March 6, 2013
When others connect with you on LinkedIn, they’ll often take time to get to know you by reading your profile summary and scan your employment history. Sometimes they’ll even want to click over to your websites, which they’ll look for under Contact Info: Be sure you aren’t using the ubiquitous “Company Website” or “Personal Website” [...]
by Cara Lynn Garvock on February 20, 2013
If you’re a professional looking to connect with other businesses and professionals, you’ve likely established a profile on LinkedIn. But are you using one of its primary features – Invite to Connect – to its full advantage? LinkedIn makes it super easy to find and make connections. From Search to Groups, expanding our networks has [...]
by Cara Lynn Garvock on December 6, 2012
Don’t let “illusory correlation” sabotage your online efforts; take a few minutes to optimize your LinkedIn URL. Don’t know what I’m talking about? Have a look at this video. (To enlarge the video, click the play arrow, then hover in the lower right corner and click on the YouTube icon. When the video plays there, [...]
by Cara Lynn Garvock on November 29, 2012
I met three wonderful women at a networking event a few weeks ago. They are mature entrepreneurs who are taking courageous steps toward self-fulfillment through serving others. Two are in the very early stages of start up, and if you are there too, then you’ll also find this week’s blog timely: Your Permanent Online Home [...]
by Cara Lynn Garvock on November 7, 2012
I’m on course this week, so I’ll keep this one short (Train the Trainer through Think Business Training; it’s excellent!) I might be oversimplifying things a bit, but succeeding on social media really comes down to three factors: Optimize your profile Give value Show up daily The degree to which any of us succeeds online [...]
by Cara Lynn Garvock on October 4, 2012
People are looking for your talent on LinkedIn. Are you making it easy for them to find you? LinkedIn is the premier social network for professionals. If you’re a Business-to-Business operation or you’re looking to connect with business people, you should open, optimize, and nurture a LinkedIn account. According to LinkedIn, the social network has [...]
by Cara Lynn Garvock on July 19, 2012
Someone asked me not long ago, how to tie social media activity to an increase in leads or sales (aka ROI or return on investment). He confessed that social media wasn’t a part of his marketing mix mainly because he wasn’t sure how to measure its effectiveness. For some business owners it’s enough to know [...]
by Cara Lynn Garvock on July 12, 2012
I hear a lot of business owners asking how they can improve the results they’re getting with their various social media accounts. “How can I get more Likes? How can I get more comments and retweets?” Sadly, there is no foolproof answer, but it starts with “You get what you give.” Instead of concentrating solely [...]
