by Cara Lynn Garvock on April 2, 2013
Ava Diamond’s newsletter arrived in my inbox last week with this little jewel that she’s allowed me to share with you. If you’d like to follow her, check out the links at the bottom: My gym has a coffee shop in it. It’s a separate business with its own entrance, but it resides within the [...]
by Cara Lynn Garvock on October 24, 2012
If you’ve done your homework and you know where your target audience is spending time online, then it should be clear which social network you should be a part of. Do yourself a favour and limit yourself to just one network especially at the outset. In the world of social media it doesn’t pay to [...]
by Cara Lynn Garvock on August 31, 2011
When I meet a business owner for the first time, I usually ask “What is your target market?” or “Who is your ideal client?” and I always cringe a little inside when the answer is “Oh, I work with everyone” or “Anyone can use my service.” And while it may be true that everyone can [...]
