by Cara Lynn Garvock on June 5, 2013
So you’ve set up your social media accounts, you’ve got them optimized, you’re starting to develop relationships with people online, you’re checking your metrics and making adjustments where necessary. Have you set up your monitoring tools? Social media monitoring is an automated search process that scours the internet for mentions of words, phrases or symbols [...]
by Cara Lynn Garvock on May 9, 2013
Coming up with original content that keeps audiences interested and taking action is perhaps the most intimidating aspect of maintaining a social media presence. We know we have to post at least daily – sometimes multiple times a day – but with everything else we have to do to run our businesses, we often stumble [...]
by Cara Lynn Garvock on April 25, 2013
You’ve accepted LinkedIn connections, now it’s time to think strategically about how you can be of value to those connections. Perhaps you can introduce a connection of yours to another connection in need of his skillset? Or, perhaps your favourite speaker is in town and you’d like to recommend her to segments of your network [...]
by Cara Lynn Garvock on April 11, 2013
I continuously grow my LinkedIn network so I see a lot of profiles in the run of a day. And I bet you do too. I’m always surprised by the number of people who are using their logo (save this for your Company profile) or even worse, no photo at all. Of course this is [...]
by Cara Lynn Garvock on April 2, 2013
Ava Diamond’s newsletter arrived in my inbox last week with this little jewel that she’s allowed me to share with you. If you’d like to follow her, check out the links at the bottom: My gym has a coffee shop in it. It’s a separate business with its own entrance, but it resides within the [...]
by Cara Lynn Garvock on March 6, 2013
When others connect with you on LinkedIn, they’ll often take time to get to know you by reading your profile summary and scan your employment history. Sometimes they’ll even want to click over to your websites, which they’ll look for under Contact Info: Be sure you aren’t using the ubiquitous “Company Website” or “Personal Website” [...]
by Cara Lynn Garvock on February 20, 2013
If you’re a professional looking to connect with other businesses and professionals, you’ve likely established a profile on LinkedIn. But are you using one of its primary features – Invite to Connect – to its full advantage? LinkedIn makes it super easy to find and make connections. From Search to Groups, expanding our networks has [...]
by Cara Lynn Garvock on January 16, 2013
The prudent business owner understands the size of her market before she launches, but as that business evolves and as demographics shift over time, she can lose sight of those original statistics. If you’re a B2C operation and Facebook Marketing is one of your tactics, have a close look at the Ads Manager. Even if [...]
by Cara Lynn Garvock on January 10, 2013
Depending on your product or service, you’ll have an advantage over other businesses when it comes to using social media. That’s because certain topics are more sociable than others. These are the ones that people naturally want to talk about and share with others, like sports, fashion, luxury goods, sex, travel, beauty, cars, music, and [...]
by Cara Lynn Garvock on November 7, 2012
I’m on course this week, so I’ll keep this one short (Train the Trainer through Think Business Training; it’s excellent!) I might be oversimplifying things a bit, but succeeding on social media really comes down to three factors: Optimize your profile Give value Show up daily The degree to which any of us succeeds online [...]
