by Cara Lynn Garvock on June 5, 2013
So you’ve set up your social media accounts, you’ve got them optimized, you’re starting to develop relationships with people online, you’re checking your metrics and making adjustments where necessary. Have you set up your monitoring tools? Social media monitoring is an automated search process that scours the internet for mentions of words, phrases or symbols [...]
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by Cara Lynn Garvock on May 15, 2013
If you are the only person using social media on behalf of your business, you might not need a social media policy, but if you have employees, consultants or volunteers who are posting on your behalf, you’re strongly advised to have a number of Standard Operating Procedures (SOPs) in place. I’m not a Human Resource [...]
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by Cara Lynn Garvock on April 25, 2013
You’ve accepted LinkedIn connections, now it’s time to think strategically about how you can be of value to those connections. Perhaps you can introduce a connection of yours to another connection in need of his skillset? Or, perhaps your favourite speaker is in town and you’d like to recommend her to segments of your network [...]
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by Cara Lynn Garvock on April 16, 2013
If you’ve heard yourself saying this phrase, you’re not alone. Of the top four social media platforms, this one causes the most frustration. Some relate Twitter’s perplexity to the rapid and constant influx of new tweets; others can’t get past the jargon; still others deplore its reputation for foolish content. There are any number of [...]
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by Cara Lynn Garvock on April 11, 2013
I continuously grow my LinkedIn network so I see a lot of profiles in the run of a day. And I bet you do too. I’m always surprised by the number of people who are using their logo (save this for your Company profile) or even worse, no photo at all. Of course this is [...]
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by Cara Lynn Garvock on March 27, 2013
Up until a few days ago, Facebook had fairly strict rules governing what we could and could not include in the Cover Photo of our business Page.
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by Cara Lynn Garvock on March 20, 2013
This is a common question – one I hear at least monthly. It strikes fear into the hearts of privacy advocates (who aren’t on Facebook in great numbers anyway) and others who make their living from their Intellectual Property. I’m no IP lawyer, so if your livelihood is hanging in the balance, please consult one [...]
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by Cara Lynn Garvock on March 6, 2013
When others connect with you on LinkedIn, they’ll often take time to get to know you by reading your profile summary and scan your employment history. Sometimes they’ll even want to click over to your websites, which they’ll look for under Contact Info: Be sure you aren’t using the ubiquitous “Company Website” or “Personal Website” [...]
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by Cara Lynn Garvock on February 6, 2013
There are a number of business owners who have compelling, beautiful photos on their personal profiles that they’d also like to share with their fans on their business Page. If, for example, you had been operating your business using a profile, and have switched over to a Page (bravo!) you might want to transfer your [...]
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by Cara Lynn Garvock on January 24, 2013
Photos and videos are some of the hottest, shared content on Facebook, so how can our businesses take advantage of this? We brand our photos with our website or company name so that when they start getting around, they drive traffic to our website. Step 1 is to choose a photo that is share worthy. [...]
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