by Cara Lynn Garvock on April 16, 2013
If you’ve heard yourself saying this phrase, you’re not alone. Of the top four social media platforms, this one causes the most frustration. Some relate Twitter’s perplexity to the rapid and constant influx of new tweets; others can’t get past the jargon; still others deplore its reputation for foolish content. There are any number of [...]
by Cara Lynn Garvock on November 7, 2012
I’m on course this week, so I’ll keep this one short (Train the Trainer through Think Business Training; it’s excellent!) I might be oversimplifying things a bit, but succeeding on social media really comes down to three factors: Optimize your profile Give value Show up daily The degree to which any of us succeeds online [...]
by Cara Lynn Garvock on July 19, 2012
Someone asked me not long ago, how to tie social media activity to an increase in leads or sales (aka ROI or return on investment). He confessed that social media wasn’t a part of his marketing mix mainly because he wasn’t sure how to measure its effectiveness. For some business owners it’s enough to know [...]
by Cara Lynn Garvock on July 12, 2012
I hear a lot of business owners asking how they can improve the results they’re getting with their various social media accounts. “How can I get more Likes? How can I get more comments and retweets?” Sadly, there is no foolproof answer, but it starts with “You get what you give.” Instead of concentrating solely [...]
by Cara Lynn Garvock on February 3, 2012
Last week I issued a detailed Twitter Challenge to my readers (if you missed it, see it here). It suggested a routine of daily activities at the heart of the Twitter experience and the main purpose was to encourage you to become familiar with common functions like Replying, ReTweeting, Following, and posting. This week we [...]
by Cara Lynn Garvock on January 27, 2012
I know there are more than a few of my readers who are struggling with Twitter. They don’t understand the value of it because they aren’t building any momentum: their conversations are few so they aren’t building relationships, and because they aren’t building relationships they aren’t growing their businesses. Rich relationships lead to speaking engagements, [...]
by Cara Lynn Garvock on August 26, 2011
When I started using Twitter in early 2009, and for about 18 months after that, I primarily used it as a broadcast tool. I’d let my followers know what was happening at my organization, and I’d also pass along my thoughts and observations – some profound, some, not so much. I loved (and still do) [...]
by Cara Lynn Garvock on July 7, 2011
After last week’s post on using Twitter as a listening post, I created this short video that goes into a little more depth on using Twitter lists. It will be especially useful for those of you who don’t know who to follow!
by Cara Lynn Garvock on June 30, 2011
If you’re new to social media and not sure where to begin you can never go wrong with listening first. By that I mean not taking part or contributing, just observing what others are doing for a week or two to get the lay of the land. Go to Twitter.com and Sign Up for your [...]
by Cara Lynn Garvock on June 16, 2011
Some businesses assume the new media are simply additional channels they can use to get their message out. They use traditional methods and work under an old set of assumptions: they broadcast their message (instead of narrowcasting) they concentrate on selling (instead of building relationships) and their message is unidirectional (there’s little interest in hearing [...]
