Consulting

Whether you’re in the early stage of your online marketing activity or if you’ve been using social media for awhile, I can help surface your clarity and refine your efforts. Often with just a little tweaking you will begin to see the results you want for your business. Depending on your preferred level of service we can work together over a short (one-month), medium (three-month), or longer (six-month) term. Read through the program descriptions below, keeping your goals and objectives in mind. Think about what’s not working for you right now, and where you want to be in the future. What would success look like for you?

Social Marketing Strategy for Entrepreneurs

A four-week self-study program, including weekly coaching calls with Cara Lynn.

As entrepreneurs we have neither time nor money to waste on trial and error approaches to anything in our business. That’s why it’s important to take strategic, intentional steps toward our social media marketing goals. The Social Marketing Strategy program will challenge you to think about who you want to work with, what you want to achieve online, and how best to communicate with your audience through social media. It will also help you make critical marketing decisions and implement a number of different social media tactics.

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Implementation Coaching

Keeping up with the evolution of social media marketing is a full-time job. It’s what I do, and I love it! But if this isn’t your job, you could likely use a Coach or Mentor to help you to recognize what’s relevant for your business model, and what’s not, what could work right away for your audience, and what might take a little longer to show return.

Don’t struggle alone! A 30-minute call can set you straight and save you many hours of frustration. More information

Facebook Optimization Program

Yes, they’ve done it again! Facebook is continually changing layout and functionality, and I’m here to help you make sense of it all. Perhaps you’ve been using Facebook for awhile but you’re not getting the results you want, or you’re setting up your Page and you’re not sure what to do next. I’ll work with you to optimize your settings, align your Page with best practices for your industry, and provide you with an Engagement Strategy Handbook. If you’d like to try a two-week ad trial, I can help you with that too.

The next step is to send an email to me so we can set up a complimentary half-hour consultation.

Social Media Audit

This program is for you if you’ve started using social media but neither your confidence nor your results are where you want them to be. You want one-time assistance and a written reference guide to help you implement change. I’ll have a look at your social media accounts, compare them against my checklists, and provide results to you in a written report. I’ll also include engagement strategies for each account. The process takes 7-10 business days:

A thorough review of your existing social media accounts, with special attention to set up, engagement strategies and content strategies
Recommendations to bring accounts into alignment with best practices