According to Merriam-Webster, ‘curator’ comes from the Latin, curare, to care; ‘one who has the care and superintendence of something, especially one in charge of a museum, zoo or other place of exhibit’.
Just as an art gallery curator doesn’t herself produce all the artwork on view, so too could you deliver valuable, timely information written by others, to your readers.
Many fine business owners would greatly improve the service they provide to their followers if they would also provide relevant, anticipated content in bite-sized pieces but they’re put off by the thought of having to write copious amounts of original content on top of everything else they do. Take heart! It doesn’t have to be that way!
As an authority in your field, you know good articles when you read them, right? Why not commit to passing the best ones on to your followers? Simply link to the article from your social media accounts along with (and here’s the important part) why you recommend they read it. It’s not enough simply to cut and paste a link. Take the time to honour your readers by introducing the article and/or stating its value, and always always always, make the attribution clear.
So where do you find a supply of regular, excellent content, you might ask? We all have our favourite newsfeeds, including local, national, and international newspapers, but don’t discount the blogs of thought leaders in your industry, or aggregator sites like Alltop. You could even build up a list of ‘go-to’ writers who could be your regular guest bloggers.
Fear of creative writing shouldn’t hold you back from amassing a wealth of information for your clients. Just think of yourself as a content curator!
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Have you committed to writing all your own content or do you like the idea of content curation? Let me know in the comments below!If you aren't yet receiving these posts in your Inbox, subscribe here: